London Drugs

I’m not ashamed to admit that maybe I’ve had to pull this old trick with my kids on Christmas morning. Or my wife on Valentine’s Day. Never due to lack of planning, of course — I’m an excellent husband and father — but it’s happened.

Directed by MAPP // Client: London Drugs // Agency: Rethink // Creative: Jake Hope, Sean O’Connor // Agency Producer: Laura Rioux // Executive Producer: Michael Milardo, Leah Nelson // Producer: Shin Campos // 1st AD: Brett Taylor // DP: Byron Kopman // Production Designer: Pedro Romero // Editor: Leigh O’Neill

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